Vetro Media Acquires Leading Corporate Gifting Specialists, Kathisa Promotions

In 2010, Vetro Media was founded for the digital migration era and since inception, has assisted some of South Africa’s top brands transition into the world of premium digital products by creating immersive online experiences​. As the company continues to evolve and expand to meet the ever-changing needs of the decade, they are pleased to announce the recent acquisition of Kathisa Promotions, a specialised corporate gifting and branding company.

Well known and well respected by big South African companies, Kathisa Promotions brings with them over 20 years of experience in the sourcing, manufacturing, and procurement of marketing tools for the corporate sector. Founded in 1998, Kathisa has successfully built a sound reputation as a pioneer and leader in the branding space, harnessing word-of-mouth marketing and a model founded on providing excellent customer service to deliver outstanding results. 

Incorporating Kathisa within the Vetro Media stable is a strategic move that provides the opportunity for cross-industry synergy, with the aim of driving growth for both companies. Moreover, it not only gives Vetro the opportunity to expand the company’s offering but to further cement its foothold in the shifting tides of the marketing industry.

CEO and Owner of Vetro Media, Christian Schmidt is both proud and excited for what the future holds for the two companies, “We believe the recent investment in Kathisa Promotions creates a unique opportunity for both Vetro and Kathisa as we look to create exceptional experiences for our clients. We have to adapt as the world around us does by offering relevant and complementary services to the brands we work with. Kathisa’s turnkey capabilities, coupled with their experiential branding services and robust logistics expertise makes them the perfect fit for our company.” 

Saul Haberer, CEO of Kathisa Promotions and instrumental stakeholder in the transitionary period of the business, believes that this is the right move for the company he has spent the better half of two decades building. “Christian and the Vetro team have established a great marketing business over the past 10 years, and we believe that this acquisition is the right move for both of us. We plan to tap into their team’s skills and expertise to help improve our offerings as we strive to continue our legacy as one the premier promotional branding providers in South Africa,” says Haberer.

Vetro Media’s acquisition of Kathisa Promotions remains a collaborative effort between both parties. The Kathisa Promotions team will still be heavily involved in the operations and running of the core promotional business, with Greg Taylor taking the helm as General Manager. The vision is to work together to create extraordinary moments for brands, while the broad suite of services that Vetro Media provides, ensures that the value offered to clients will ultimately be enhanced.